Technical Talks

Beto Ferreira  De Almeida
Beto Ferreira De Almeida
Staff Engineer | Preset

Data Should be Invisible

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ABOUT THE TALK
  • AI & Data Culture

The modern data landscape is dominated by complexity: tables, schemas, pipelines, warehouses, and more. Yet the most successful data platforms share a common principle—they make data itself invisible to the end user. When data infrastructure functions optimally, it's like good plumbing: you only notice it when something breaks. Organizations often fixate on the mechanics of data while losing sight of what truly matters: metrics, dimensions, and semantics. When users engage with meaningful abstractions rather than technical details, they make better decisions faster. In this talk, you'll learn strategies for making data invisible through real-world abstraction success stories, designing effortless interactions, and implementing governance through abstraction. Walk away with practical ways to assess your data stack, advocate for user-centric approaches, and measure progress—making your data platform not just powerful, but invisible in all the right ways.

Beto Ferreira  De Almeida

Staff Engineer

Beto Ferreira  De Almeida

Preset

Beto Dealmeida, a software engineer with a PhD in oceanography and background in climate science, pivoted from academia to data infrastructure after identifying inefficiencies in data processing. Throughout his career, Beto has built impactful tools across industries, including a scientific data server for climate research, data solutions at Meta, and semantic layers for company metrics. As a key developer of Apache Superset at Lyft and Preset, and founder of DataJunction (now developed by Netflix), Beto focuses on democratizing and streamlining data access, enabling users to spend less time wrangling data and more time discovering meaningful insights. His work consistently aims to make data more accessible and efficient for everyone, regardless of technical expertise.