Technical Talks

• AI & Data Culture

In this talk, Stefania Olafsdóttir, CEO of Avo will address the question "What can data mesh principles bring to event data quality?" Event-based user experience data is critical for product development, go-to-market strategy, and increasingly for building recommendation algorithms and generative AI products. Unfortunately, managing event-data is a drag - the data is messy, control is difficult, bad data quality makes everyone miserable, and tightening up data governance slows everything down. Reactive damage control is expensive and organizations are missing out on insights and revenue. But there's a way out. We've been discussing data mesh for years but until now we haven't framed how to apply data mesh concepts to the complex world of event based data. Despite being a buzzword, it turns out data mesh is a powerful framework for event data quality at scale. How might we turn data mesh principles from concepts into actions? We propose this concrete recipe to unlock domain-oriented ownership with federated governance for event-based data, which means you can finally empower your org to treat data as a product and get the reliable data you need to deliver self-serve data.