Technical Talks


Analytics and the dark side of the Analytics Development Lifecycle
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ABOUT THE TALK
- Workshops
In this insightful session, we examine how the Analytics Development Lifecycle (ADLC) introduced essential structure to data workflows but unintentionally created organizational bottlenecks by limiting data warehouse access to engineers. Our speaker shares how innovative Data Teams are successfully enabling analysts, product managers, and data scientists to migrate their work to Data Warehouse tables while maintaining strong Data Governance and Quality Standards. Discover practical DataOps Strategies that balance democratized data access with the structured Quality Assurance processes that modern enterprises require for effective Data Management.

CEO
Ori Soen
Montara
Ori Soen is a serial entrepreneur and current Founder/CEO of Montara Inc., creating the first unified DataOps platform for data development. With a track record of building, scaling, and successfully exiting multiple startups, Ori previously served as EVP at Medallia (NYSE: MDLA), where he helped take the company public. At Medallia, he led the Digital Products Business Unit, mid-market sales, served as CMO, and joined through the acquisition of Kampyle, where as CEO he built the company into a market leader. Earlier, he was CMO and Head of Product at Jajah (acquired by Telefonica).

VP Product
Dadi Atar
Montara
Dadi Atar is the VP Product & Data Science at Montara Inc., overseeing all product aspects and leading the Data Science team for the ultimate Data Development Platform. Previously as CTO & Co-Founder of Kumba, a tech-centered veterinarian service, he scaled to thousands of subscribers in Israel while single-handedly building their web and mobile applications. Dadi joined Kampyle's core engineering team and, after acquisition by Medallia, was promoted to Engineering Manager leading a team of developers. He combines technical expertise with product vision, holding an MBA from Tel Aviv University and a BSC in Information Systems Engineering with AI specialization from Ben-Gurion University.
Discover the data foundations powering today's AI breakthroughs. Join leading minds as we explore both cutting-edge AI and the infrastructure behind it. Reserve your spot at before tickets sell out!