The Story of DevRel at Snowflake: How We Got Here

Felipe Hoffa and Daniel Myers joined Snowflake as Developer Advocates in 2020 and have been integral to the company's incredible rise. In this talk, Felipe and Daniel will present an honest take of their wildly different approaches to Developer Relations and how both have been critical in building Snowflake's world-class developer community and ecosystem from the ground up. You'll learn how they define DevRel KPIs & metrics and hear about daily challenges they face and lessons learned along the way. You might even get inspired to become a Developer Advocate after understanding the different ways to engage with the Snowflake community and what's next for Snowflake Developer Relations.