The Art of Data: Reimaging Creative Processes with Data Culture

This session tackles a persistent challenge in creative industries: why do artists often see data as the enemy of creativity, and how can we change that perception? Drawing from hands-on experience, the presentation explores how organizations can transform data from a creative constraint into an inspiration catalyst. We'll dive into practical strategies for building data literacy among creative teams, showcase compelling examples of data storytelling in artistic contexts, and demonstrate how leading creative professionals are using analytics to amplify rather than stifle their artistic vision. Learn how successful organizations are bridging the gap between data teams and creatives, fostering a culture where intuition and analytics work in harmony to drive more impactful creative outcomes.