How to Be a 10x Analyst

There's a tendency of analytics folks to heavily over-index on technical prowess. Shiny object syndrome draws us from technology to technology, technique to technique, and we forget that analytics is fundamentally not a technical profession. We are a domain in which excellence is predicated on our ability to translate, consult, advise the business with data-driven intelligence. We've gone too far into the engineering world, and lost the spirit of business *intelligence*. In this talk, I'll talk through how we can get it back. Let's define once and for all what a 10x analyst looks like, and spoiler alert: your query optimization ninjitsu doesn't make the cut.