Data Culture as a Product

Data Teams often talk about wanting to be "product" teams as opposed to "service" teams. The best way to really realize that shift is to think about every output a data team owns as a product, and to approach those products as a product manager would. In this talk, we'll explore one such "product" of a data team: the data culture of the organization. We'll approach data culture as a product growth problem and think through how to onboard, activate, and retain this product's "users" using frameworks used by the most effective growth teams. And we'll ground these practices in real initiatives that companies have used to build high-performance and truly data-driven organizations.